Sunday 19 September 2010

The Music Biz -Marketing of Meatloaf.

Type of documentary:
Mixed.

Themes:
The marketing of music, creation of image, power of the media to influence
the audience's behaviour.

Narrative Structure:
Non linear, closed, single strand.

Camera-work:
Interviews- frame to the left or right of the screen, medium close up or close up. Eye line is third way down and the camera-work is conventional.
Variety of camera-work shown such as close up of magazin
e covers and CD covers.
Different shot types and camera movement. Panning across the newspaper headline. High and low angle also used.
Point of view shot used when someone walked into a betting office, this shows creativity.
Hand held camera used behind the scenes of Meatloaf filming his music video.
Meatloaf was interviewed in four different locations.
The media was also filmed instead of being apart of it.

Mise-en-scene:
Chromakey (blue or green screen). Background of the chromakey is archive or actuality footage which reflects what the interviewee is talking about.

Sound:
Voice over- Sarcastic, male, spoke standard English- Sco
ttish accent. Calm and clear delivery.
Used actuality footage to complete the voice over.
Meatloaf's music, used under the voice over and certain footage.

Editing:
Interviewee's dissolve in and out.
Three different interviews inter-cut together to make sense about w
hat they are all talking about - constructing the narrative, shows good planning.
Chromakey background- video in background of interviewee, then it froze to a still image so the audience does not get distracted.
Clips of behind the scene of filming video then it when to a footage of the finished music video.
Slow motion was also used.
They shown bad editing in some bits, for example- they flipped the interviewee over to suit the background, this shows laziness.

Archive material:
Old magazine covers, CD covers, still images and clips of Meatloaf pe
rforming music videos. Brit and Grammy awards.
Newspaper headlines and magazine reviews.
Clips of Mr Blobby and The Village People.
News footage.
Archive material was used all the way through including constructing the mise-en-scene for interviews.

Graphics:
Moving images on to a front cover of a magazine.
Series logo, anchored the appearance and meaning of the programme- arranged to the left or right of the screen. Very clear and white.
Used italics and capitals. Font- Sans Serif.



I used Mealoafs music video as I could not find a clip from the documentary 'The Marketing of Meatloaf.

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