More detail: The same voice over is used in the documentary itself and also the radio trailer which is one way in which the ancillary texts and products link. We used the same voice over because it reflects our target audience which is a way that involves them. As well as the voice over, extracts are used in the radio trailer from the documentary because it gives the audience a quick insight of what the documentary is about.
The striking image of the newspaper advert links with the documentary and radio trailer because the viewer can clearly state the obvious that the newspaper advert is about tattoos. The slogan on the newspaper advert also appears on the radio trailer, its a rhetorical question and keeps the audience thinking about the documentary. The scheduling is also the same as the slogan as it appears both ancillary texts - it advertises to the audience when it will be on. And the title is an obvious factor to how all three link. The title 'The Human Canvas' is shown in the title sequence of the documentary. It is then shown on the newspaper advert with the scheduling. Lastly it appears on the radio trailer after the slogan.
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