TV Scheduling

Q. The schedule for each day can be broken down into clear segments. How would you categorise these segments?

-Breakfast

-Daytime

-Children

-Family

-Adults

Q. Who are the target audience for these segments?

-Breakfast: More split with channels catering a specific type of genre.

-Daytime: Unemployed students, housewives etc.

-Family: Peak time.

Q. What would you say are the most popular genres on television?

News by law has to be on every channel.

However, talk-shows, films, sit-coms, soaps and game shows are the most popular genre.

Q. Who is the target audience of each terrestrial channel? Give example of scheduled programmes to support your views.

BBC1- Mixed

BBC2- Intellectual adults

ITV1- Mixed

Channel 4- Young adults

Five- Mixed, brought about in 97 to create variety

*BBC1 and ITV1 cater for the whole of the population and they are both direct competitors. Also Channel 4 is a competitor with BBC2*

Q. Roughly, what percentage of each channel's schedules is taken up with repeats? Why do you think this is?

Repeats are becoming less but they are mainly viewed around Daytime TV because they are used as it's cheap to fill up the schedules.

Q. Which channels have more imported programmes in their schedules? why do you think this might be?

Channel 4 and Channel 5 because they do not have enough money therefore it is cheaper.

Q. What do you understand by the term 'the watershed' and where does this occur in the schedules?

Watershed is at 9 o'clock. It means getting rid of the audience of kids and youngsters because it involves more adult programmes.

However it has now been shifted to 10 o'clock.